Clusters

Overview

Clusters is the feature used to create a cluster within a single project: a set of articles around one topic. A cluster follows a fixed pipeline: cluster-spec -> articles -> internal linking -> SEO fields -> optional schema -> featured image -> export/publish. Clusters supports the Blog, FAQ, and Location modes.

Scope

Covered

Create a cluster within a single project.
Generate a cluster-spec and the cluster's articles.
Generate internal linking within the cluster.
Generate SEO fields, optional schema output, and a featured image.
Export/publish through CMS Connect (WordPress).

Not covered

Standalone pages: use Rewrites. See Features → Rewrites.
Overlap detection: see Features → Cannibalisation Detection.
Site-wide link metrics and overlays: see Features → Link Intelligence.
Page discovery and page metadata: see Features → Site Mapping & Crawl.

Where to find it in the app

Go to Clusters.

How It Works

You always work within one project (one website with its own base_url).
You create a cluster for a topic and choose a mode (Blog/FAQ/Location).
You generate the cluster-spec as the foundation for the cluster.
You generate the articles in the cluster.
You generate internal linking within the cluster.
You generate SEO fields (such as Focus keyphrase, SEO title, Meta description, Slug / URL path, Secondary keyphrases, Keyword synonyms, and Related terms) and, if needed, schema output (e.g. FAQ schema).
You generate a featured image (image output that can be included in export/publish).
You export/publish (per article or as a full cluster) through CMS Connect (WordPress).

Inputs & outputs

Inputs

Project
Topic
Mode (Blog, FAQ, or Location)
Cluster-spec

Outputs

Articles
Cluster-scope internal links
SEO fields (focus keyphrase, SEO title, meta description, slug, secondary keyphrases, and related terms)
Optional schema output (e.g. FAQ schema)
Featured image
Export/publish artefacts for CMS Connect

Key concepts

Project: one website with its own base_url.
Cluster: a set of articles around one topic within one project, following a fixed pipeline.
Article: one content item within a cluster (with title/slug/body/SEO fields and possible publish metadata).
Mode: the content variant for a cluster: Blog, FAQ, or Location.
Cluster-spec: the specification used as the starting point for article generation.
Internal linking (cluster scope): automatic internal links within the cluster.
SEO fields: fields on an Article for SEO, such as Focus keyphrase, SEO title, Meta description, Slug / URL path, Secondary keyphrases, Keyword synonyms, and Related terms.
Schema output: optional schema output (e.g. FAQ schema).
Featured image: image output as part of the cluster pipeline, intended as a featured image during export/publish.
Export/publish: exporting/publishing content through CMS Connect (WordPress).

Limits & availability

Exact limits depend on your plan. See /pricing.

If a limit is reached, the UI blocks further actions with a clear reason.

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